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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
B) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
C) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
D) You can only order the rules in the top-down order in which Responsys willexecute them.

2. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) {FIRST_NAME} $
B) $ {FIRST_NAME}
C) $FIRST_NAME
D) {FIRST_NAME}

3. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) EntryTracking Variable
B) This is not possible, because only one RIID_ can be in a program at a time.
C) Custom Event
D) Custom SQL Variable
E) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.

4. Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
B) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
C) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
D) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
E) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".

5. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B) <document="${//all content/. . /acme_marquee.htm}">
C) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
D) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

Solutions: