Adobe AD0-E554 - Adobe Certified Expert - Marketo Engage Business Practitioner
- Exam Code: AD0-E554
- Exam Name: Adobe Certified Expert - Marketo Engage Business Practitioner
- Updated: Sep 06, 2026
- Q & A: 0 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 12% | - Lead scoring best practices - Lifecycle model decision points - Interesting moments and activity log interpretation |
| Topic 2: Best Practices | 16% | - Folder structures and naming conventions - Lead scoring and marketing/sales alignment - QA processes for programs and emails |
| Topic 3: Reporting | 4% | - Acquisition program investigation - Campaign reporting configuration |
| Topic 4: Data Management | 10% | - Data management program setup - Segmentation concepts - Instance data quality analysis |
| Topic 5: Marketing Activities/Campaign Management | 46% | - Smart campaigns logic, constraints and flow steps - Tokens and global assets usage - Webhooks, PMCF, form capabilities and A/B testing strategies - Program/channel/tag relationships and engagement program configuration |
| Topic 6: Administration and Maintenance | 12% | - User roles and workspace/partition usage - CRM mapping and synchronization - Audit trail and instance information references |
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