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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

2. Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:

A) Defining Component Labels
B) Enabling Data Encryption
C) Assigning Metrics and Dimensions
D) Activating API Event Triggers

3. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
B) The data view with product analytics and email survey data only.
C) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.
D) The data view with email send data, web analytics data, sales data, survey information, and product classification information.

4. Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:

A) Apply Data Filters
B) Define Key Metrics
C) Use Pre-Built Templates
D) Enable Campaign Quotas

5. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A) Segment Overlap Tool
B) Custom Data Views
C) Campaign Execution Module
D) Profile-Based Filters

Solutions: