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DMI CDMS-SP2.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Digital Marketing Planning & Budgeting | 25% | - Campaign Planning
- 1. Content Strategy
- 2. Timeline & Resource Allocation
- 3. Channel Mix & Integration
- Budget & ROI Management
- 1. Budget Allocation Models
- 2. ROI & ROAS Calculation
- 3. Cost Optimization
|
| Measurement, Analytics & Optimization | 20% | - Continuous Improvement
- 1. Strategy Adjustment
- 2. Agile Marketing
- 3. A/B Testing
- KPIs & Metrics
- 1. Attribution Models
- 2. Performance Reporting
- 3. Web & Campaign Analytics
|
| Channel Strategy & Implementation | 30% | - Owned Media Strategy
- 1. Social Media Owned Channels
- 2. Email Marketing & Automation
- 3. Website & SEO Strategy
- Paid & Earned Media Strategy
- 1. PR & Influencer Strategy
- 2. PPC & Display Advertising
- 3. Social Media Ads
|
| Digital Marketing Strategy Framework | 25% | - Strategic Analysis
- 1. Internal & External Analysis
- 2. Customer Journey & Persona Development
- 3. SWOT, PESTLE, Porter's Five Forces
- Goal Setting & Strategy Formulation
- 1. Value Proposition & Positioning
- 2. Channel Selection Strategy
- 3. SMART Objectives
|