DMI CDMS-SP2.0 - Certified Digital Marketing Specialist - Strategy and Planning

DMI CDMS-SP2.0 Actual PDF
  • Exam Code: CDMS-SP2.0
  • Exam Name: Certified Digital Marketing Specialist - Strategy and Planning
  • Updated: Aug 25, 2026
  • Q & A: 0 Questions and Answers

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DMI CDMS-SP2.0 Exam Syllabus Topics:

SectionWeightObjectives
Digital Marketing Planning & Budgeting25%- Campaign Planning
  • 1. Content Strategy
  • 2. Timeline & Resource Allocation
  • 3. Channel Mix & Integration
- Budget & ROI Management
  • 1. Budget Allocation Models
  • 2. ROI & ROAS Calculation
  • 3. Cost Optimization
Measurement, Analytics & Optimization20%- Continuous Improvement
  • 1. Strategy Adjustment
  • 2. Agile Marketing
  • 3. A/B Testing
- KPIs & Metrics
  • 1. Attribution Models
  • 2. Performance Reporting
  • 3. Web & Campaign Analytics
Channel Strategy & Implementation30%- Owned Media Strategy
  • 1. Social Media Owned Channels
  • 2. Email Marketing & Automation
  • 3. Website & SEO Strategy
- Paid & Earned Media Strategy
  • 1. PR & Influencer Strategy
  • 2. PPC & Display Advertising
  • 3. Social Media Ads
Digital Marketing Strategy Framework25%- Strategic Analysis
  • 1. Internal & External Analysis
  • 2. Customer Journey & Persona Development
  • 3. SWOT, PESTLE, Porter's Five Forces
- Goal Setting & Strategy Formulation
  • 1. Value Proposition & Positioning
  • 2. Channel Selection Strategy
  • 3. SMART Objectives

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