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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a media query and how is it used? (Choose 2)

A) a responsive layout that uses a piece of CSS3 code.
B) defensive tactics like using HTML text rather then graphical text
C) image blocking
D) the CSS3 code detects the pixel size of the screen on which that email is opened

2. Which tactic will improve deliverability for a new sender?

A) Send email during the holiday season when new senders are less likely to be detected
B) Send email to the most active and engaged customers
C) Send email to ISPs that have been notified of the new sender
D) Send email to a minimum of 35,000 subscribers per ISP per day

3. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

A) Create folders for each type of uploaded content.
B) Import all content up front, rather than piece by piece.
C) Optimize the way content is stored with a naming convention.
D) Plan for content to be used cross-channel, eliminating duplicates.

4. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A) Include "Hero_CTA" in the Link Tooltip field for each link.
B) Add "Hero_CTAn to the Tracking Alias field for each link.
C) Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
D) Include Hero_CTA1 In the filename for each Hero Image.

5. What does the validate tool check for? (Check all that apply)

A) Invalid email address
B) A physical mailing address
C) The presence of an unsubscribe link
D) That each content area specified in the dynamic content rule exists
E) Correct syntax for attributes

Solutions: