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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Recommendations and Decisioning | 12% | - Personalization Logic
- 1. Real-Time Decisioning
- 2. Machine Learning Recommendations
- 3. Recipes
|
| Topic 2: Segmentation and Targeting | 15% | - Audience Management
- 1. Segment Creation
- 2. Behavioral Targeting
- 3. Segment Analytics
|
| Topic 3: Data Management and Identity | 18% | - Customer Data Collection
- 1. Web SDK
- 2. Catalog Data
- 3. Mobile SDK
- Identity Resolution
- 1. Anonymous and Known Users
- 2. User Profiles
- 3. Data Mapping
|
| Topic 4: Integrations | 11% | - Salesforce Ecosystem Integration
- 1. Marketing Cloud Integration
- 2. Data Cloud Integration
- 3. CRM Connectivity
|
| Topic 5: Campaigns and Experiences | 22% | - Mobile Experiences
- 1. Push Notifications
- 2. In-App Campaigns
- 3. Mobile Engagement
- Web Personalization
- 1. Templates and Content Zones
- 2. Campaign Configuration
- 3. A/B Testing
|
| Topic 6: Interaction Studio Fundamentals | 12% | - Platform Overview
- 1. Core Architecture
- 2. Use Cases and Business Value
- 3. Real-Time Personalization Concepts
|
| Topic 7: Reporting and Optimization | 10% | - Performance Analysis
- 1. Optimization Best Practices
- 2. Engagement Metrics
- 3. Campaign Reporting
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Which development language is used to code the sitemap?
- A. jQuery
- B. Javascript
- C. Ampscript
- D. Python
Reveal Solution
Discussion
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Interaction feed
- B. Catalog Feed
- C. User Feed
- D. Identity feed
Reveal Solution
Discussion
Which three components of a server side campaign can be defined by a business user?
- A. Promoted content
- B. Campaign responses
- C. User attributes
- D. Campaign rendering
- E. Experience rules
Reveal Solution
Discussion
Which scenario is a valid interaction studio use case?
- A. Recommendations in email which are personalized at open time
- B. Recommendations in emailwhich are personalised at send time
- C. Behavioural targeting with 3rd party audience data
- D. Machine learning driven insights within a customer database
Reveal Solution
Discussion
What are two types that real time interaction management helps marketers to personalize the customer
- A. Orchestration
- B. Data Aggregation
- C. Data Storage
- D. Next best Action
Reveal Solution
Discussion
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