Salesforce JB-101 - Journey Builder 101

Salesforce JB-101 Actual PDF
  • Exam Code: JB-101
  • Exam Name: Journey Builder 101
  • Updated: Sep 14, 2026
  • Q & A: 0 Questions and Answers

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About Salesforce JB-101 Exam

Still confused about how to prepare for the JB-101 exam? The confusion ends with a clear resource: TestPDF's bank of 0 practice questions covering the Salesforce Journey Builder 101 objectives, every answer expert-verified, ready in 2026.

Salesforce JB-101 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Journey Builder 101
Exam Number:JB-101
Available Languages:English
Exam Duration:180 minutes
Exam Format:Journey Builder configuration and implementation, Instructor-led training, Hands-on labs
Related Certifications:Marketing Cloud Connect Essentials (MCC201)
Marketing Cloud Email Specialist
Marketing Cloud Consultant
Marketing Cloud Implementation Workshop (MCI101)
Exam Way:Instructor-led training delivered through Salesforce Trailhead Academy; available in classroom or virtual instructor-led format depending on region.
Pre Condition:Basic understanding of Salesforce Marketing Cloud is recommended. Commonly taken as preparation for Marketing Cloud Consultant-related certifications.
Official Syllabus URL:https://trailheadacademy.salesforce.com/

Salesforce JB-101 Exam Syllabus Topics:

SectionObjectives
Topic 1: Journey Design and Optimization- Journey Configuration
  • 1. Versioning
  • 2. Goals and Exit Criteria
  • 3. Testing and Validation
Topic 2: Entry Sources and Audience Management- Contact Entry Methods
  • 1. API Events
  • 2. File Drop Events
  • 3. Data Extensions
Topic 3: Journey Activities- Flow Control Activities
  • 1. Engagement Splits
  • 2. Decision Splits
  • 3. Wait Activities
- Messaging Activities
  • 1. Email Activities
  • 2. SMS Activities
  • 3. Push Notification Activities
Topic 4: Journey Builder Fundamentals- Journey Builder Interface
  • 1. Navigation and Configuration
  • 2. Journey Lifecycle
Topic 5: Monitoring and Analytics- Performance Measurement
  • 1. Tracking and Reporting
  • 2. Journey Analytics
Topic 6: Best Practices- Implementation Guidance
  • 1. Scalability Considerations
  • 2. Customer Engagement Optimization
  • 3. Data Management

JB-101 Exam Information, Without the Confusion

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The Salesforce Journey Builder 101 blueprint covers these principal domains:

  • Best Practices
  • Journey Activities
  • Monitoring and Analytics

The remaining domains appear in the full official outline, all of which our bank addresses.

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Salesforce lists the following prerequisites for the Salesforce Journey Builder 101: Basic understanding of Salesforce Marketing Cloud is recommended. Commonly taken as preparation for Marketing Cloud Consultant-related certifications..

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