DMI PDDMv5.0 - Professional Diploma in Digital Marketing v5.0
- Exam Code: PDDMv5.0
- Exam Name: Professional Diploma in Digital Marketing v5.0
- Updated: Sep 02, 2026
- Q & A: 0 Questions and Answers
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DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data, Analytics and Insights | - Web analytics fundamentals (e.g., Google Analytics) - Reporting and data-driven decision making - Performance measurement and KPIs |
| Topic 2: Digital Marketing Strategy & Emerging Trends | - AI and automation in digital marketing (v5.0 update themes) - Integrated marketing strategy - Content marketing strategy |
| Topic 3: Email Marketing | - Automation and lifecycle marketing - Email campaign planning and segmentation |
| Topic 4: Website Optimization | - Conversion rate optimization (CRO) - User experience (UX) and usability |
| Topic 5: Social Media Marketing | - Paid social advertising - Community management and engagement - Organic social media strategy |
| Topic 6: Paid Digital Advertising | - Display and programmatic advertising - Video advertising and remarketing - Search engine advertising (PPC) |
| Topic 7: Digital Marketing Foundations | - Digital marketing strategy principles - Digital marketing landscape and channels - Customer journey and segmentation |
| Topic 8: Search Engine Optimization (SEO) | - Technical SEO fundamentals - Keyword research and content optimization - On-page and off-page SEO |
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