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GCCC Strategic Communication Management Professional Sample Questions:

1. Benchmarking is a critical element of communication research because it:

A) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
B) identifies communication practices that can be easily introduced into the organization with minimal modification.
C) can take the place of primary research methods.
D) contributes to the improvement of communication effectiveness by identifying best practices.

2. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Market research reports on the competitive landscape for the organization.
B) The mission, vision, and values of the organization.
C) The organization's annual business plan.
D) Analysts' reports on the sector.

3. Which step should come FIRST when developing a communication strategy?

A) Determining the goals and objectives of the communication strategy
B) Identifying the key messages to communicate to audiences
C) Planning the measurement approach to demonstrate impact
D) An analysis of the business environment and the needs of the organization

4. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Connect employees with more experienced peers to accelerate culture adoption.
B) Develop a detailed plan that addresses the most pressing cultural tensions.
C) Present data and anecdotes demonstrating the magnitude of the problem.
D) Create consistent employee communications about organizational priorities.

5. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
B) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
C) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
D) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.

Solutions: