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| Section | Weight | Objectives |
|---|---|---|
| Planning and Strategy | 26% | - Construct test hypotheses and define success metrics - Identify optimization opportunities based on business KPIs and data analysis - Select appropriate analytics sources for reporting - Assess audience requirements and define targeting criteria |
| Analyzing and Reporting Results | 16% | - Derive insights and recommendations from test outcomes - Evaluate statistical significance and confidence levels - Generate and customize reports in Adobe Target - Interpret activity results and performance metrics |
| Configuring, Executing and Managing Activities | 50% | - Apply audience targeting and segmentation rules - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities - Differentiate between Visual Experience Composer and Form-Based Experience Composer - Create and manage experiences using both composers - Manage traffic allocation, goals, and settings for activities |
| Troubleshooting and Administration | 8% | - Verify activity setup and implementation - Manage user permissions, preferences, and account settings - Identify and resolve common delivery and configuration issues |
Which components should be validated in a report before presenting test results? (Select two.)
Correct Answer: B,D 🗳️
What are key steps when creating an A/B Test in Adobe Target? (Select two.)
Correct Answer: A,D 🗳️
What does a flat trendline in an A/B Test report typically indicate?
Correct Answer: C 🗳️
What is the purpose of the confidence interval in an Adobe Target activity report?
Correct Answer: A 🗳️
What should be considered when assessing audience requirements for an activity? (Select two.)
Correct Answer: A,D 🗳️
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