Adobe AD0-E560 - Adobe Marketo Engage Architect Master

What elements should be included in project boundaries? (Choose two)

• A. Workflow templates
• B. Defined KPIs
• C. Identified risks
• D. Email performance reports

What is the primary objective of an enablement rollout plan?

• A. Increase system uptime
• B. Enhance email deliverability
• C. Automate marketing workflows
• D. Educate stakeholders on system usage

A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

• A. Verify that the form is capturing the correct fields
• B. As this is a program that captures new names, recommend that the event program be created in the Default workspace
• C. Move the form in the Default workspace so it can be shared by different countries
• D. Recommend that the global form in the design studio be created

When implementing a modified process in Adobe Marketo Engage, what are the key considerations for assessing its impact on marketing operations, implementing effective change management strategies, and ensuring proper enablement for users to adapt to the updated workflows?

• A. Concentrate on the impact assessment, email changes to stakeholders, and provide multiple training sessions
• B. Conduct basic discovery workshops, implement changes without informing stakeholders, and assume users will effortlessly adapt without any need for enablement or communication
• C. Assess the impact on key metrics, hold a meeting to communicate changes to stakeholders, and conduct comprehensive training sessions
• D. Ignore impact assessment, implement changes without informing stakeholders, and assume users will naturally adapt without any enablement measures

A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

• A. Move to a dedicated IP address for easier monitoring and resolution of delivery issues
• B. Reduce the number of links and images in email assets to prevent them from being seen as spam
• C. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
• D. Set up DMARC reject policy to prevent unauthorized sending from the company's domain
• E. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts