Salesforce MKT-101 - Build and Analyze Customer Journeys using Marketing Cloud

Salesforce MKT-101 Actual PDF
  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  • Updated: Sep 22, 2026
  • Q & A: 157 Questions and Answers
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About Salesforce MKT-101 Exam

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Salesforce MKT-101 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Build and Analyze Customer Journeys using Salesforce Marketing Cloud
Exam Number:MKT-101
Related Certifications:Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Consultant
Available Languages:English
Exam Format:Scenario-based questions, Multiple choice
Recommended Training:Trailhead - Marketing Cloud Journey Builder Modules
Exam Registration:Salesforce Credentials Registration
Sample Questions:Free Download MKT-101 Test PDF
Exam Way:Online proctored / testing center (depending on Salesforce certification provider)
Pre Condition:Basic understanding of Salesforce Marketing Cloud concepts is recommended
Official Syllabus URL:https://trailhead.salesforce.com/credentials

Salesforce MKT-101 Exam Syllabus Topics:

SectionObjectives
Messaging and Engagement- Channel execution
  • 1. Email Studio messaging
    • 2. Mobile and push messaging basics
      - Content personalization
      • 1. Dynamic content blocks
        • 2. Personalization strings and AMPscript basics
          Customer Journey Fundamentals- Journey Builder Overview
          • 1. Entry sources and event-based journeys
            • 2. Journey Builder components and architecture
              - Audience Segmentation
              • 1. Filtering and dynamic segmentation
                • 2. Data extensions and contact model
                  Measurement and Analytics- Optimization
                  • 1. Optimization based on engagement data
                    • 2. A/B testing in journeys
                      - Journey performance tracking
                      • 1. Journey analytics dashboard
                        • 2. Conversion and engagement metrics
                          Journey Design and Automation- Journey orchestration
                          • 1. Wait activities and scheduling logic
                            • 2. Decision splits and engagement splits
                              - Automation tools
                              • 1. Automation Studio workflows
                                • 2. Triggered sends and API events

                                  Clear Answers for Salesforce Build and Analyze Customer Journeys using Marketing Cloud Candidates

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                                  The Salesforce Build and Analyze Customer Journeys using Marketing Cloud blueprint covers these principal domains:

                                  • Customer Journey Fundamentals
                                  • Measurement and Analytics
                                  • Journey Design and Automation

                                  The remaining domains appear in the full official outline, all of which our bank addresses.

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                                  Salesforce recommends these official training options:

                                  Pick the course matching your experience, then reinforce it with regular question practice.

                                  Salesforce lists the following prerequisites for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud: Basic understanding of Salesforce Marketing Cloud concepts is recommended.

                                  Confirm the details on the official certification page before you book.

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                                  Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions:

                                  Question #1

                                  A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
                                  Which first step should the customer take to ensure the new fields are available to segment on?

                                  • A. Create a data filter that includes the new fields.
                                  • B. Create a new data extension with the new fields.
                                  • C. Edit the fields in the synchronized data source.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: C  🗳️

                                  Question #2

                                  A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
                                  Whoshould path optimizer be configured to handle these requirements?

                                  • A. Place a Random Split before Path Optimizer for the pilot group.
                                  • B. Select winning path three days after journey activation
                                  • C. Configure a holdback group to be targeted by the winner.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: C  🗳️

                                  Question #3

                                  Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
                                  Which Marketing Cloud feature should be used to achieve this?

                                  • A. List Unsubscribes
                                  • B. Publication Lists
                                  • C. Journey Builder Sends
                                  Reveal Solution  Discussion  0

                                  Correct Answer: B  🗳️

                                  Question #4

                                  Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
                                  Which actions should help build confidence in NTO's dynamic email capabilities?

                                  • A. Use a Guided Send to perform a test send to Internal usersusing subscriber data.
                                  • B. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
                                  • C. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: B  🗳️

                                  Question #5

                                  A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
                                  What is the first action the team should take to make the edits?

                                  • A. Cancel send using email.
                                  • B. Update email approval status.
                                  • C. Unshare the email.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: C  🗳️

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