Salesforce MKT-101 - Build and Analyze Customer Journeys using Marketing Cloud
- Exam Code: MKT-101
- Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
- Updated: Sep 22, 2026
- Q & A: 157 Questions and Answers
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Build and Analyze Customer Journeys using Salesforce Marketing Cloud |
| Exam Number: | MKT-101 |
| Related Certifications: | Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Engagement Salesforce Marketing Cloud Consultant |
| Available Languages: | English |
| Exam Format: | Scenario-based questions, Multiple choice |
| Recommended Training: | Trailhead - Marketing Cloud Journey Builder Modules |
| Exam Registration: | Salesforce Credentials Registration |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored / testing center (depending on Salesforce certification provider) |
| Pre Condition: | Basic understanding of Salesforce Marketing Cloud concepts is recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials |
| Section | Objectives |
|---|---|
| Messaging and Engagement | - Channel execution
|
| Customer Journey Fundamentals | - Journey Builder Overview
|
| Measurement and Analytics | - Optimization
|
| Journey Design and Automation | - Journey orchestration
|
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Salesforce lists the following prerequisites for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud: Basic understanding of Salesforce Marketing Cloud concepts is recommended.
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A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
Correct Answer: C 🗳️
A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?
Correct Answer: C 🗳️
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
Correct Answer: B 🗳️
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
Correct Answer: B 🗳️
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
Correct Answer: C 🗳️
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