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NEW QUESTION # 55
U+ Bank's marketing department wants to use the always-on outbound approach to send promotional emails about credit card offers to qualified customers. As a part of this promotion, the bank wants to identify the starting population by defining a few high-level criteria in a segment.
For each condition below, select which two conditions should be defined in Segment and which three conditions should be defined in Engagement policy as best practice.
Answer:
Explanation:
Explanation:
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NEW QUESTION # 56
U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
- A. A new proposition filter needs to be configured in the strategy to filter on customer income.
- B. Remap the scorecard property in the decision strategy for the change to take effect.
- C. The score calculation is independent of the strategy and no change is required.
- D. Add a new Group By component for the mortgage limit calculation.
Answer: C
Explanation:
The score calculation is independent of the strategy and no change is required. When you use a scorecard component in a decision strategy, you only need to specify the name of the scorecard rule and the output property that will store the score value. The scorecard rule itself defines how the score is calculated based on the input properties and factors. Therefore, if you update the scorecard rule to include a new property in the calculation, you do not need to make any changes in the decision strategy for the updated scorecard to take effect. Verified References: [Pega Academy - Decisioning Consultant - Using scorecards]
NEW QUESTION # 57
A decisioning architect wants to use the customer properties income and age in a Filter component. Which decision component is required to enable access to these properties?
- A. None, properties are available
- B. Set Property
- C. Proposition Data
- D. Data Import
Answer: D
Explanation:
To enable access to customer properties in a Filter component, you need to use a Data Import component. A Data Import component allows you to read data from various sources, such as data sets, data pages, or data flows, and make it available for other components in the strategy. In this case, you need to use a Data Import component that reads from a customer data source that contains income and age properties. Verified References: Pega Academy - Decisioning Consultant - Importing data
NEW QUESTION # 58
U+Bank presents various credit card offers to Its customers on Its website. The bank uses AI to prioritize the offers according to customer behavior. After the introduction of the Gold credit card offer, the offer click- through propensity decreased to 0.42.
What does the decrease in the propensity value most likely indicate?
- A. Similar customers show interest in the offer.
- B. Similar customers ignore the offer.
- C. Similar customers purchase other offers.
- D. Similar customers do not qualify for the offer.
Answer: B
NEW QUESTION # 59
Regional Bank experiences an unexpected system outage affecting online banking services across multiple locations. The bank needs to immediately inform all customers about the temporary service disruption and provide alternative banking options. The communication must reach every customer simultaneously and should not be repeated.
Which communication approach should the bank use to address this urgent customer notification requirement?
- A. Schedule a regular always-on outbound communication with engagement policies
- B. Create a one-time action to deliver Immediate batch communication to all customers
- C. Configure a promotional campaign with targeted audience segmentation rules
- D. Send individual personalized messages through the standard outbound schedules
Answer: B
NEW QUESTION # 60
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what do you configure to select the best offer from both groups based on customer behavior?
- A. Enable a business value in the prioritization formula.
- B. Create a prioritization decision strategy at the Group-level.
- C. Create an adaptive model rule at the Issue-level.
- D. Ensure that the propensity is enabled in Arbitration tab.
Answer: D
Explanation:
To select the best offer from both groups based on customer behavior, you need to ensure that the propensity is enabled in Arbitration tab. Propensity is a measure of how likely a customer is to accept an offer, based on their past behavior and profile. By enabling propensity in Arbitration tab, you can compare the propensities of different offers across groups and select the one with the highest propensity as the next best action. Verified References: Pega Academy - Decisioning Consultant - Arbitrating actions
NEW QUESTION # 61
Regional Bank has a fully implemented 1:1 customer engagement solution that is in the business-as-usual phase. A business user from this bank identifies the need for a new promotional offer for customers who regularly use mobile banking services. The user has detailed requirements including eligibility criteria, treatment messaging, and implementation timeline.
Which process should the business user follow to implement the new action?
- A. Access the Customer Decision Hub portal directly and create the action on the Action landing page
- B. Create a change request specifying action details, which will then be processed by NBA specialists
- C. Use the bulk import functionality to upload the action configuration from a spreadsheet
- D. Contact the IT department to develop the action artifacts outside the standard workflow
Answer: B
NEW QUESTION # 62
U+ Bank implemented a customer journey for its customers. The journey consists of five stages. The bank observes that as customers progress through the journey, one customer entered the third stage of the journey, and then received an offer that is not included in any journey.
Which statement explains the cause of this behavior?
- A. The customer was not eligible for the last stage of the journey and the system presented an offer outside the journey.
- B. The customer always receives the most relevant action, even if an action is not a part of any journey.
- C. The bank implemented upweighting for the third stage.
- D. The customer can be involved in only one active journey at a given moment.
Answer: B
Explanation:
Pega Customer Decision Hub always selects and prioritizes the most relevant and valuable action for each customer at any given moment, regardless of whether the action is part of a journey or not. A journey is a way to group and organize actions that are related to a common business objective or customer need, but it does not override the Next-Best-Action strategy that determines the best action for each customer. Therefore, if a customer receives an offer that is not included in any journey, it means that the offer is more suitable and beneficial for the customer than any other offer in the journey. Verified References: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 63
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
- A. Volume constraints
- B. Outbound channel limits
- C. Suppression rules
- D. Applicability rules
Answer: A
Explanation:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels. You can use volume constraints to implement a policy that restricts the number of emails sent per day. Outbound channel limits are used to limit the number of customers contacted per channel per run, not per day. Suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases. Applicability rules are used to determine whether an action is relevant for a customer based on their profile or context, not based on the number of times the action is presented. Verified References: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 64
U+ Bank, a retail bank, uses the Business Operations Environment to perform business changes. The team members of the Business Content team and Enterprise Capabilities team perform several roles in the change management process.
Select each role on the left and drag it to the task descriptions to which the role corresponds on the right.
Answer:
Explanation:
A close-up of a task AI-generated content may be incorrect.
NEW QUESTION # 65
You are the decisioning architect on an Al-powered one-to-one customer engagement implementation project.
You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
- A. Offer relevancy
- B. Customer contact policy
- C. Offer eligibility
- D. Predicted customer behavior
Answer: D
Explanation:
The prioritization expression is a formula that calculates the priority score of each offer for each customer, based on various factors that reflect the customer needs and the business objectives. One of the most important factors is the predicted customer behavior, which is measured by the propensity. The propensity is a value that indicates how likely a customer is to accept an offer, based on their attributes and behaviors. The propensity is calculated by using predictive analytics models that learn from historical data and feedback. The higher the propensity, the higher the priority score, making the offer more relevant and valuable for the customer. Verified References: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 66
U+ Bank, a retail bank, has recently implemented Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?
- A. Create an external email treatment and use Customer Decision Hub to design the email.
- B. Create an Internal email treatment and use Customer Decision Hub to design the email.
- C. Create an internal email treatment and import the email content HTML.
- D. Create an external email treatment and use an external tool to design the email.
Answer: D
NEW QUESTION # 67
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.
Answer:
Explanation:
Explanation:
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NEW QUESTION # 68
U+ BankT a retail bank, uses Pega Customer Decision Hub to manage various business changes throughout their operations The bank's team members need to understand which change request type to use tor different business scenarios they encounter Select each change request type on the left, and drag it to the matching scenario descriptions on the right:
Answer:
Explanation:
Explanation:
NEW QUESTION # 69
U+ Bank is designing a customer journey to increase credit card usage among new customers. The journey includes several stages with specific actions triggered by customer behavior. The bank wants to ensure that customers receive the most relevant actions based on their engagement.
Which stage arbitration option should the NBA Specialist select to ensure that customers always progress in the journey without reverting to previous stages?
- A. Eligible stage with the highest priority action.
- B. Forward progress (no backwards).
- C. All Issues and All Groups.
- D. Rightmost eligible stage.
Answer: B
NEW QUESTION # 70
U+ Bank is promoting a new premium credit card with an 18% APR to its existing customers. To protect customer value, the bank wants to avoid offering this card to customers who already hold a credit card with a lower Interest rate (12% APR or below).
Which engagement policy condition type should you use to exclude customers with lower-interest cards from receiving the premium offer?
- A. Eligibility
- B. Suitability
- C. Action-level Suitability
- D. Applicability
Answer: B
NEW QUESTION # 71
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