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| Section | Weight | Objectives |
|---|---|---|
| Audience Creation & Management | 20% | - Classification and taxonomy setup - Build and configure audience segments - Audience activation and delivery |
| Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Mobile SDK integration - First-party data ingestion methods - Server-to-server integration |
| Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Oracle ID Graph concepts - Offline match integration |
1. Which three primary pricing models are available when configuring app partners? (Choose three.)
A) Clients can purchase data on a percentage of spend.
B) Clients can purchase data on a cost per stamp basis.
C) Clients can purchase data on a cost per 1,000 impression basis.
D) Clients can purchase data on impressions set in the central rate card.
E) Clients can purchase data according to the specific terms in their contract.
2. Identify three environments where you can successfully execute ID swaps from. (Choose three.)
A) Hybrid apps using a web view
B) Native apps using BlueKai SDKs using web view
C) OTT box without web view
D) Native apps using BlueKai SDKs without web view
E) Desktop and mobile web sites
3. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
A) Win Each Category
B) 1
C) 7
D) 30
E) Win Every Time
F) 15
4. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
A) Provider Inventory report
B) Provider Category report
C) Site Hits report
D) Provider Exchange report
E) Schedule Hits report
5. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)
A) Batch server data transfer
B) Paste a pixel campaign delivery.
C) User Data API
D) JSON return tag
E) Real-time server data transfer
Solutions:
| Question # 1 Answer: A,C,D | Question # 2 Answer: A,B,E | Question # 3 Answer: E | Question # 4 Answer: C | Question # 5 Answer: D,E |
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