Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Data Management | 14% | - Utilize automation studio effectively - Configure imports and exports - Build and manage automation workflows - Implement SQL activities for data processing - Manage contact data and data hygiene |
| Topic 2: Email Marketing | 18% | - Apply template and content block strategies - Implement A/B testing andsend time optimization - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement - Create and optimize email content |
| Topic 3: Customer Journey Design | 18% | - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys - Apply personalization and dynamic content - Map customer journeys across channels |
| Topic 4: Discovery and Design | 18% | - Document current state and desired future state - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Define success metrics and KPIs - Identify integration points and data flows |
| Topic 5: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Set up users, roles, and permissions - Implement data management and data extensions - Manage sender profiles and deliverability settings - Configure lists and populations |
| Topic 6: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Track engagement and conversion metrics - Analyze campaign performance - Build custom reports and dashboards - Configure and interpret standard reports |
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