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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting
- Extension product selection and implementation
- Data model design for personalized messaging
|
| Messaging | 11% | - Cross-channel messaging strategy
- Personalized content design and delivery
- Deliverability and compliance management
|
| Automation | 20% | - Automation type and activity selection
- Automation Studio workflow implementation
- Journey Builder flow design
|
| Account Configuration | 12% | - Sender Authentication Package implementation
- Account hierarchy design and management
- Mobile Studio configuration and troubleshooting
- Reply Mail Management setup and resolution
|
| Discovery and Architecture | 16% | - Data and segmentation strategy design
- Solution recommendation and long-term maintainability
- Requirements gathering and analysis
|
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts
- Data object selection and relationship definition
- Contact identity and data governance
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
Which data model configuration should be recommended in Data Designer?
- A. Create additional attribute fields for the contacts.
- B. Create a new data extension and link it as a new population.
- C. Create new Salesforce data extension and link it to the other data extensions.
- D. Create a new data extension and link it to the other data extensions.
Reveal Solution
Discussion
Correct Answer: D 🗳️
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Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Select " Normalize Phone Number " in Journey settings.
- B. Select ' US ' as the sending country in SMS activity.
- C. Configure the phone field in Salesforce as US locale.
- D. Format the phone field in Salesforce as +1[phonenumber].
Reveal Solution
Discussion
Correct Answer: D 🗳️
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Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?
- A. Encrypted fields will show unencrypted values in standard reports.
- B. Only list-based sending is supported by Field-Level Encryption.
- C. Field-Level Encryption doesn ' t support segmenting, filtering, or querying encrypted fields.
- D. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption.
Reveal Solution
Discussion
Correct Answer: C 🗳️
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A consultant explains how a sending domain differs from a customer ' s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? (Choose 2)
- A. Does their company allow delegation of subdomains to third parties?
- B. Will they be able to create and post DNS files when self-hosting?
- C. Can they provide access for Marketing Cloud to update the DNS records?
- D. Are they able to modify their domain configuration ' s DNS entries?
Reveal Solution
Discussion
Correct Answer: A,D 🗳️
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Northern Trail Outfitters (NTO) is saving each Email Address in its Send Log which is quickly increasing in size. NTO ' s marketers want to pull data from the Send Log for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
- A. Set up and pull data from Tracking Extracts in Automation Studio.
- B. Set up and pull data from a SendLog Data Extension.
- C. Filter data using a Filter Activity on the Sendable Data Extension.
- D. Set up and pull data from Sent and Subscriber Data Views.
Reveal Solution
Discussion
Correct Answer: B 🗳️
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