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| Section | Weight | Objectives |
|---|---|---|
| Journey Builder and Automation | 20% | - Automation Studio
|
| Analytics and Reporting | 15% | - Advanced analytics
|
| Content and Messaging | 15% | - Email design and deliverability
|
| Data Management and Segmentation | 20% | - Data modeling
|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?
Correct Answer: B 🗳️
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A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content. The rules around which properties are matched to the contact depend on agentAssigned as a contact owner, other agents who might have interacted with the contact, and contact ' s property interest. The data model has a relationship between Contact > person account > real estate agent > property objects and all of those are available in CRM, populated in synchronized data extension in the Marketing Cloud.
What solution should be recommended for execution efficiency?
Correct Answer: C 🗳️
Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
Correct Answer: C 🗳️
Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. A Customer Reference DE is updated daily and holds subscriber information. The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items. The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
Correct Answer: D 🗳️
Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a Campaign Member to a Loyalty Members ' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
Correct Answer: A 🗳️
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