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| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Unica Enterprise Marketing Operations Technical Mastery Test v1 |
| Exam Number: | 000-M88 |
| Available Languages: | English |
| Exam Format: | Multiple choice, Scenario-based questions |
| Related Certifications: | IBM Marketing Operations Certification IBM Unica Platform Certification |
| Sample Questions: |  |
| Exam Way: | Online proctored exam via authorized testing provider (commonly Pearson VUE for IBM certifications) |
| Section | Objectives |
|---|---|
| IBM Unica Enterprise Marketing Operations Overview | - Platform architecture and components
|
| Campaign and Project Management | - Marketing workflow management
|
| Troubleshooting and Maintenance | - System monitoring and optimization
|
| System Administration and Security | - User and role management
|
| Installation and Configuration | - Deployment and setup
|
| Data Management and Integration | - Data sources and connectors
|
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In Unica Marketing Operations, which business process is described as being similar to a work order, or a request for a staff member to do work according to a specification?
Correct Answer: D 🗳️
In Unica Marketing Operations, how are digital assets stored?
Correct Answer: D 🗳️
In Unica Marketing Operations, which collaboration tool is described as a structure, in a timeline or spreadsheet format, that manages the tasks and milestones of a Project?
Correct Answer: D 🗳️
In Unica Marketing Operations, how does a user change the access level for a Project Participant (or Member)?
Correct Answer: A 🗳️
In Unica Marketing Operations, how many "child" Projects can you link to a "parent" Project?
Correct Answer: C 🗳️
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