IBM P2080-096 - IBM Unica Enterprise Campaign Technical Mastery Test V1
- Exam Code: P2080-096
- Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
- Updated: Sep 18, 2026
- Q & A: 91 Questions and Answers
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| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Unica Enterprise Campaign Technical Mastery Test V1 |
| Exam Number: | 000-M96 |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple Choice |
| Exam Price: | USD 200 |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Related Certifications: | IBM Unica Enterprise Campaign Technical Mastery (P8010-096) |
| Real Exam Qty: | 91 |
| Passing Score: | 70% |
| Recommended Training: | IBM Unica Campaign Official Training IBM Skills Gateway |
| Exam Registration: | IBM Certification Portal Pearson VUE IBM Testing |
| Sample Questions: | ![]() |
| Exam Way: | Retired exam; previously available via Pearson VUE test centers and online proctored |
| Pre Condition: | No mandatory prerequisites; recommended basic knowledge of IBM Unica Marketing solutions |
| Official Syllabus URL: | https://www.ibm.com/certify |
| Section | Weight | Objectives |
|---|---|---|
| Offers, Campaign Execution and Scheduling | 15% | - Batch and real-time processing - Performance monitoring and reporting - Campaign scheduling and execution - Offer creation and management |
| Flowchart Design and Process Logic | 25% | - Select, Merge, Segment, and Audience processes - Snapshot, Mail List, and Call List processes - Building and editing flowcharts - Target Cell Spreadsheet usage |
| Data Management and Audience Configuration | 20% | - Contact and response history tracking - Duplicate suppression and householding - Data source mapping and integration - Audience levels and audience tables |
| Administration, Security and Troubleshooting | 10% | - Configuration utilities (configTool, unica_actrg) - System maintenance and tuning - User roles and permissions - Log files and error handling |
| Unica Campaign Architecture and Configuration | 30% | - Marketing Platform integration - Server and web application setup - System architecture overview - Database configuration and connections |
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As of the latest information, the passing score for the P2080-096 exam is 70% and the fee is USD 200. IBM can revise both, so confirm the current figures on the official site before registering.
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IBM lists the following prerequisites for the IBM Unica Enterprise Campaign Technical Mastery Test V1: No mandatory prerequisites; recommended basic knowledge of IBM Unica Marketing solutions.
Confirm the details on the official certification page before you book.
Per current exam information, the P2080-096 exam includes 91 questions and allows 90 minutes minutes. Timed practice beforehand makes the format feel routine on the day.
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In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?
Correct Answer: D 🗳️
When are offer templates configured for Unica Campaign?
Correct Answer: C 🗳️
In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?
Correct Answer: C 🗳️
In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?
Correct Answer: C 🗳️
Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?
Correct Answer: D 🗳️
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