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Learning Path 2
The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:
- Website visits redirect URLs as well as social postings
- Assets and content settings
- Subscription centers and double opt-in
- Forms, pages, and subscription centers
- Emails, segments, and journeys
NEW QUESTION 26
You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event portal.
Hoe should you publish the event?
- A. Publish the event and session separately. Speaker will publish automatically.
- B. Publish the event. The session and speaker will publish automatically.
- C. Publish the event, session and speaker manually.
- D. Publish the session. The event and speaker will publish automatically.
Answer: A
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal
NEW QUESTION 27
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?
- A. No
- B. Yes
Answer: B
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare- marketing-emails
NEW QUESTION 28
You need to complete the webinar configuration for events.
What should you do?
- A. Provide your Dynamics 365 for Marketing login credentials.
- B. Specify the URL for the Dynamics 365 for Marketing application.
- C. Add a webinar provider.
- D. Create at least one template for use with event registration.
Answer: C
NEW QUESTION 29
Your marketing department needs to create a Customer Journey for female wine enthusiasts over
40 years-old who live in Europe.
How should you define who receives this Customer Journey?
- A. Create a Segment Type.
- B. Create a Static segment.
- C. Edit the contacts in database.
- D. Create a Dynamic segment.
Answer: D
NEW QUESTION 30
You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?
- A. Whole Number
- B. Single Line on the Text
- C. Decimal Number
- D. Floating Point Number
Answer: C
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields
NEW QUESTION 31
You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Customer
- B. Contact
- C. User
- D. Account
Answer: B,C
Explanation:
Section: Topic 7, Manage events and webinars
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
NEW QUESTION 32
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
- B. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non- anonymous respondents.
- C. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.
- D. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.
Answer: B,C,D
Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey
NEW QUESTION 33
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this "ghost text"?
- A. Label
- B. Default Value
- C. Prefill
- D. Placeholder
Answer: D
NEW QUESTION 34
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION 35
DRAG DROP
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 1, Configure marketing applications
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/gdpr
NEW QUESTION 36
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?
- A. Your portal is a site hosted by Dynamics 365 Portals.
- B. Your portal is Dynamics Native Portal.
- C. Your portal is a site hosted externally.
- D. You must republish the event.
Answer: C
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event- portal
NEW QUESTION 37
You need to resize an image that is stored in Dynamics 365 for Marketing.
What should you do?
- A. Edit the image in an external graphics system and re-upload it to the marketing application.
- B. Clone the image. Specify the new dimensions and save the changes.
- C. Edit the image from within the marketing application and save the changes.
- D. In the Marketing Email form, enter the new dimensions for the image.
Answer: A
NEW QUESTION 38
Drag and Drop Question
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION 39
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.
- A. Published Marketing Lists where the subscription field is set to False
- B. Active Marketing Lists where the subscription field is set to True
- C. Active Marketing lists where the subscription field is set to False
- D. Published Marketing Lists where the subscription field is set to True
Answer: B
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form
NEW QUESTION 40
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
NEW QUESTION 41
DRAG DROP
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 3, Create and manage marketing forms and pages
NEW QUESTION 42
You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
- B. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
- C. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month
- D. the total number of emails that your company has sent this month and the total number of emails remaining in the month
- E. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
Answer: B,D,E
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/quota- management
NEW QUESTION 43
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
NEW QUESTION 44
You need to incorporate social media in a customer journey.
What should you use?
- A. Record Update
- B. Launch Workflow
- C. Activity
- D. Custom Channel
Answer: D
NEW QUESTION 45
Drag and Drop Question
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules- and-examples-in-microsoft-dynamics-marketing
NEW QUESTION 46
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION 47
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?
- A. Your portal is a site hosted by Dynamics 365 Portals.
- B. Your portal is Dynamics Native Portal.
- C. Your portal is a site hosted externally.
- D. You must republish the event.
Answer: C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal
NEW QUESTION 48
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
- A. No
- B. Yes
Answer: A
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION 49
Drag and Drop Question
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd.
based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage- leads
NEW QUESTION 50
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