[2022] Pass Salesforce Pardot-Consultant Exam Updated 225 Questions [Q83-Q108]

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[2022] Pass  Salesforce Pardot-Consultant Exam Updated 225 Questions

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The average Salary of a Pardot Consultant Certified Expert in

  • India - 82,745 INR
  • United State - 98,000 USD
  • England - 74,678 POUND
  • Europe - 88,396 EURO

 

NEW QUESTION 83
LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

  • A. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
  • B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
  • C. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
  • D. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

Answer: C

 

NEW QUESTION 84
How many Scoring Categories is it possible to create

  • A. 0
  • B. 1
  • C. 2
  • D. 3

Answer: D

 

NEW QUESTION 85
LenoxSoft is migrating prospects from an external email vendor Into Pardot. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Pardot in order to maintain their data integrity, but still be able to track the prospects?

  • A. Ensure the Do Not Email field on the prospects is selected.
  • B. Send the prospects an email to see if their email addresses are valid.
  • C. Add the prospects to a "Bounced Prospects" list for suppression.
  • D. Delete the prospects so they can't be emailed through Pardot.

Answer: B

 

NEW QUESTION 86
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

  • A. Segmentation rule based on the form submission
  • B. Completion action on the form submission
  • C. Dynamic list based on the form submission
  • D. Automation rule based on the form submission

Answer: B

Explanation:
Explanation
https://www.pardot.com/blog/completion-actions/

 

NEW QUESTION 87
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

  • A. Create an Engagement Program in Pardot and verify the Salesforce connector.
  • B. Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.
  • C. Manually assign all prospects in Pardot and verify the Salesforce connector
  • D. Regularly export data from Pardot and data load file into Salesforce

Answer: B

 

NEW QUESTION 88
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

  • A. Einstein Behavior Score
  • B. Pardot Grade field
  • C. Pardot Score field
  • D. Einstein Lead Score

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_einstein_behavior_scoring.htm&type=5

 

NEW QUESTION 89
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

  • A. Page Action
  • B. Automation rule match All
  • C. Completion Action
  • D. Automation rule match Any

Answer: D

 

NEW QUESTION 90
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

  • A. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page
  • B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
  • C. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
  • D. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

Answer: C

 

NEW QUESTION 91
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

  • A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
  • B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
  • C. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
  • D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

Answer: B

 

NEW QUESTION 92
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

  • A. Send emails using dynamic content based on prospect account fields
  • B. Send five emails exactly seven days apart, without any following steps
  • C. Send highly targeted content first, followed by less targeted content
  • D. Send the least targeted content first, followed by more targeted content

Answer: C

 

NEW QUESTION 93
LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?

  • A. Enable "Business Unit'connector setting
  • B. Move all users to Salesforce Lightning
  • C. Purchase separate Pardot accounts
  • D. Use the Pardot Lightning App

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_sf_connector_pbus_parent.htm&type=5

 

NEW QUESTION 94
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Pardot?

  • A. Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
  • B. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects
    > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
  • C. Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
  • D. Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Answer: C

 

NEW QUESTION 95
Which one is Pardot Event Connector

  • A. TheEvents
  • B. Eventor
  • C. Eventbrite
  • D. EventMe

Answer: C

 

NEW QUESTION 96
Which one is Pardot Video Connector

  • A. Wistia
  • B. Dailymotion
  • C. Vimeo
  • D. YouTube

Answer: A

 

NEW QUESTION 97
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

  • A. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
  • B. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
  • C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
  • D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

Answer: A

 

NEW QUESTION 98
There is Custom Field Type in Pardot called Email

  • A. True
  • B. False

Answer: B

 

NEW QUESTION 99
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

  • A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  • B. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  • C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  • D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Answer: D

 

NEW QUESTION 100
Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

  • A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
  • B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
  • C. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot.
  • D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

Answer: D

 

NEW QUESTION 101
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

  • A. Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
  • B. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
  • C. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
  • D. Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your

Answer: B

 

NEW QUESTION 102
Which is true about Pardot Flile Hosting limits

  • A. Pardot Growth Edition: 1GB Pardot Plus Edition: 5GB Pardot Advanced Edition: 10GB
  • B. Pardot Growth Edition: 500MB Pardot Plus Edition: 2GB Pardot Advanced Edition: 5GB
  • C. No limits at all
  • D. Pardot Growth Edition: 100MB Pardot Plus Edition: 500MB Pardot Advanced Edition: 10GB

Answer: D

 

NEW QUESTION 103
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

  • A. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
  • B. Create Pardot user records in one business unit, then use the business unit switcher to access each account.
  • C. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
  • D. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

Answer: D

 

NEW QUESTION 104
It is possible to assign certain Prospect to selected Scoring Category

  • A. True
  • B. False

Answer: B

 

NEW QUESTION 105
LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

  • A. Sales
  • B. Administrator
  • C. Sales Manager
  • D. Marketing

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_default_user_roles.htm&type=5

 

NEW QUESTION 106
LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

  • A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
  • B. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List
  • C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
  • D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

Answer: B

 

NEW QUESTION 107
What is possible with a trigger in engagement program? [Choose two answers]

  • A. Form handler error
  • B. Specific email link click
  • C. Email link click
  • D. File open

Answer: D

 

NEW QUESTION 108
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The Salesforce Pardot Consultant program is designed for people with experience in implementing the Pardot application. The Salesforce Pardot consultant must have hands-on experience in Pardot administration and configuration and can successfully design and implement Pardot solutions that meet customers ‘business requirements, are manageable and scalable and contribute to customers’ long-term success. These credentials cover the scope of the Pardot application, the features and functions available to an end user, as well as the configuration and administration options available during a Pardot implementation.

 

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