Oracle Responsys Marketing Platform Cloud Service 1Z0-1032-20 Dumps Full Questions with Free PDF Questions to Pass
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NEW QUESTION 10
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- C. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- D. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
Answer: D
NEW QUESTION 11
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- B. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
- C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.
Answer: A
NEW QUESTION 12
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. {FIRST_NAME}
- B. {FIRST_NAME} $
- C. $ {FIRST_NAME}
- D. $FIRST_NAME
Answer: C
NEW QUESTION 13
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
- B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
Answer: C
NEW QUESTION 14
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- B. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- C. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
- D. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- E. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
Answer: D
NEW QUESTION 15
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- B. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
Answer: D
NEW QUESTION 16
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. ADDRESS_
- B. EMAIL_ADDRESS_
- C. CUSTOMER_ID_
- D. PET_ID_
Answer: B,C
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm
NEW QUESTION 17
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - B. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- C. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
Answer: A
NEW QUESTION 18
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You modify one of the conditions in a filter being used in the program.
- B. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- C. You move a target timer from its original place before one event to after that event.
- D. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
Answer: A,D
NEW QUESTION 19
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
- A. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
- B. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
- C. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
- D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
Answer: D
NEW QUESTION 20
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. /assign/
- B. ! assign
- C. <# assign>
- D. ?assign?
Answer: C
NEW QUESTION 21
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
- B. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- C. Import a private encryption key the customer created to be used when the export runs.
- D. Import a public encryption key the customer created to be used when the export runs.
Answer: A
NEW QUESTION 22
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
- B. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- C. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
- D. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
Answer: C
NEW QUESTION 23
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- C. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- D. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
Answer: C
NEW QUESTION 24
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
- A. In the field mapper screen, select the "Columns Already Included" check box.
- B. In the import configuration, select the "First line contains column names" check box.
- C. You must delete the first row of the file before performing the import. Your file must contain actual data only.
- D. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
Answer: C
NEW QUESTION 25
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. Custom Event
- B. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
- C. Entry Tracking Variable
- D. This is not possible, because only one RIID_ can be in a program at a time.
- E. Custom SQL Variable
Answer: C
NEW QUESTION 26
You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.
- B. Oracle must generate a public/private key pair for the client to establish the secure connection.
- C. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- D. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
Answer: A,B
NEW QUESTION 27
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Entry Tracking Variable
- B. Stage Gate
- C. Conditional Branchlet
- D. Timer Event
- E. Data Switch
Answer: A
NEW QUESTION 28
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