Facebook Certified Community Manager : 600-101

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Comment on competitor posts so that their community learns about the new line.
B) Ask community members to create a post and tag several friends.
C) Run targeted ads across all the platforms that the brand uses.
D) Invite fashion influencers to promote the new line during a live launch.
E) Start new social media accounts to target the new demographic.

2. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
B) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
C) Research all existing podcasts in the industry and find content that has not been produced previously
D) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.

3. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Comment on posts with links to the community guidelines
B) Share the community guidelines in an announcement post
C) Tag members in a post when they violate the community guidelines
D) Remove members who have previously violated the community guidelines

4. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) Posts created by administrators
B) New members over time
C) Number of comments
D) Members who invited friends

5. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Launch a referral program for current members to invite their neighbors to join the community
B) Partner with a national newspaper and publish an article about the community
C) Place targeted ads for potential members using fitness and wellness interest targeting
D) Encourage the moderation team to comment more on the content

Solutions: