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Facebook Certified media buying professional Sample Questions:

1. You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
(Select three that apply)
Choose ALL answers that apply.

A) You ad campaigns need to be making at least 50 conversions per week.
B) A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
C) You need to have Facebook pixel implemented
D) You ad campaigns need to be making at least 50 conversions per month.
E) An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.

2. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should change the set up to campaign budget optimizatio
B) You should change the campaign objective
C) You should change the set up to daily budget
D) You should increase the number of ads within each ad set

3. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) Your Facebook page fans.
B) People from your customer database.
C) A custom audience based on your website visitors.
D) People interested in music.
E) All audiences you need.

4. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) You should unpublish the post and re-publish it as an ad.
B) You should make sure the campaign has not ended.
C) Create a new campaign with video view as the campaign objective.

5. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A) You should exclude people who have made purchases in the past 6 months.
B) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.
C) You can't build this type of audience or segmentation.
D) You should include people who have made purchases in the past 12 months and past 6 months.
E) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.

Solutions: