IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 : M2090-618

IBM M2090-618 Actual PDF
  • Exam Code: M2090-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Updated: Oct 09, 2026
  • Q & A: 41 Questions and Answers
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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Solution Positioning and Differentiation- Competitive differentiation
  • 1. Use case mapping to products
    • 2. IBM analytics advantages
      Midmarket Value Proposition- Customer segments and use cases
      • 1. Midmarket business needs and challenges
        • 2. Value-based selling approach
          IBM Business Analytics Portfolio Overview- Core analytics offerings and capabilities
          • 1. Data analytics and reporting fundamentals
            • 2. IBM Cognos Analytics positioning
              Sales Process and Enablement- Sales methodology
              • 1. Solution positioning and closing
                • 2. Discovery and qualification

                  IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

                  Question #1

                  Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?

                  • A. My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
                  • B. I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
                  • C. I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
                  • D. I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
                  Reveal Solution  Discussion  0

                  Correct Answer: D  🗳️

                  Question #2

                  What is the first and most important validation step that should be taken with any new opportunity?

                  • A. Determine BANT
                  • B. Determine decision makers
                  • C. Determine products
                  • D. Determine competition
                  Reveal Solution  Discussion  0

                  Correct Answer: C  🗳️

                  Question #3

                  What would you look for as an indication that an opportunity is ready to close?

                  • A. The customer indicates the solution being offered balances functionality with affordability
                  • B. The customer has revealed their business pains
                  • C. The customer has a compelling reason to act
                  • D. The customer is BANT qualified
                  Reveal Solution  Discussion  0

                  Correct Answer: A  🗳️

                  Question #4

                  Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio

                  • A. Financial Performance Management
                  • B. Predictive Analytics
                  • C. Smarter Commerce
                  • D. Business Intelligence
                  Reveal Solution  Discussion  0

                  Correct Answer: A  🗳️

                  Question #5

                  How would you overcome the objection "IBM is too expensive"?

                  • A. Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings
                  • B. Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills
                  • C. Compare total cost of ownership (entitlements, IT installation, configuration and programming)
                  • D. Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
                  Reveal Solution  Discussion  0

                  Correct Answer: A  🗳️

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