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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - MobileConnect features and capabilities - Mobile Studio configuration and usage |
| Topic 2: Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Topic 3: Einstein for Marketing Cloud | 23% | - Send Time Optimization - AI-powered personalization and prediction - Einstein Engagement Scoring - Einstein Copy Insights - Einstein Engagement Frequency |
| Topic 4: Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Topic 5: Journey Orchestration | 25% | - Reporting and performance analysis - Activities and decision splits - Journey design and best practices - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics |
| Topic 6: Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Topic 7: Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
1. What is true about SMS keywords other than HELP and STOP?
A) keywords in parent business unit can be shared to any child business units
B) keywords in parent business unit are automatically available to all child business units
C) keywords in parent or child business unit are available only in that business unit
D) keywords in child business unit can be shared between other child business units
2. In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
A) 50
B) No limit
C) 15
D) 100
3. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
A) REST API
B) Transactional Message API
C) Email SOAP API
D) Journey API
4. Which two use cases are best suited for the new MC Transactional Messaging API?
A) Flash Sales
B) Order confirmations
C) Password Resets
D) Subscription reminders
5. When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
A) The total number of times a mobile device can receive this message once every week
B) The total number of times a mobile device can receive this message during the active period
C) The total number of times a mobile device can receive this message once every 72 hours
D) The total number of times a mobile device can receive this message once every 24 hours
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A,B | Question # 4 Answer: B,C | Question # 5 Answer: B |
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