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In order to apply for the NET, You have to follow these steps
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
Although there exist currently no acceptability conditions, we find that PCM® candidates are more successful if they have the significant following least level of education or experience:
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| Section | Objectives |
|---|---|
| Topic 1: Marketing Information and Insights | - Data and Research
|
| Topic 2: Delivering the Value Offering | - Distribution and Logistics
|
| Topic 3: Global, Ethical, and Sustainable Marketing | - Ethics and Sustainability
|
| Topic 4: Communicating Value and Promotion | - Promotion Channels
|
| Topic 5: Pricing Decisions | - Pricing Strategy
|
| Topic 6: Product and Service Offerings | - Product Strategy
|
| Topic 7: Buyer Behavior and Market Segmentation | - Understanding Buyers
|
| Topic 8: Marketing Strategy and Fundamentals | - Core Marketing Concepts
|
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