Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

• A. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
• B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
• C. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

• A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
• B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
• C. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
• D. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

There is Custom Field Type in Marketing Cloud Account Engagement called Date

• A. False
• B. True

LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

• A. Include prospect activity history from Account B in their prospect import if they want to retain it.
• B. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
• C. Export existing custom field mappings to import desired fields into Account A.
• D. Manually rebuild any automations built in Account B in Account A.

How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

• A. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
• B. 10 minutes
• C. 4 hours
• D. 1 hour