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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Which actions can be achieved with completion actions?

A) Increment prospect field value
B) Set profile
C) Assign to queue
D) Notify account owner

2. "A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A) Prospect replied to an email
B) Prospect unsubscribed from an email
C) Prospect viewed a landing page
D) Prospect was deleted by a user

3. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A) By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
B) By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
C) By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
D) By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

4. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A) Import and merge existing records from all systems to Salesforce
B) Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
C) Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
D) Import and merge existing records from all systems to Marketing Cloud Account Engagement

5. LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A) Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
B) Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
C) Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
D) Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

Solutions: