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| Section | Weight | Objectives |
|---|---|---|
| Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques |
| Setup | 22% | - Describe how to configure integrations - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how Marketing Cloud Engagement account capabilities map to business needs |
| Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements - Describe the send process in Marketing Cloud Engagement |
| Subscriber Data Management | 24% | - Describe the different data types and storage options in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement |
| Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
Correct Answer: C 🗳️
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
Correct Answer: B 🗳️
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
Correct Answer: B,C,D 🗳️
Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
Correct Answer: A 🗳️
Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
Correct Answer: A 🗳️
Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).
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