Salesforce MCE-Admn-201 - Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

A) Distributed Sending
B) Marketing Cloud Connect
C) Distributed Marketing

2. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Wrap the subject line with AMP script
B) Add [PREVIEW] to the subject line validation list
C) Use Proof instead of [PREVIEW]
D) Require several campaign approvals

3. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Each contact is assigned an individual goal.
B) Contacts are evaluated against the goal after a wait activity.
C) Goals can act as exit criteria.
D) Goals are created to evaluate journey performance.
E) Goal target statistics are stored in a data extension.

4. An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A) My Tracking > Test Send Emails
B) My Tracking > A/B Testing
C) My Reports > Administrator Reports > Email Sends By User
D) My Reports > Administrator Reports > Email Send Report

5. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

A) Query the Bounce Data View
B) Run a Bounce Email Report
C) Run an Account Send Summary Report
D) Query the Send Log

Solutions: