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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Email performance metrics - Troubleshooting delivery issues - Report creation and analysis |
| Topic 2: Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |
| Topic 3: Email Marketing Best Practices | 10% | - Compliance and regulations - Deliverability principles - Permission and preference management |
| Topic 4: Content Creation and Email Message Design | 24% | - Content Builder usage - Email design and responsive rendering - Dynamic content and personalization - A/B testing and approval processes |
| Topic 5: Marketing Automation | 26% | - Automation Studio configuration - Journey Builder implementation - Triggered sends and scheduled sends |
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