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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Email Message Design | 24% | - Email design and responsive rendering - A/B testing and approval processes - Content Builder usage - Dynamic content and personalization |
| Marketing Automation | 26% | - Journey Builder implementation - Automation Studio configuration - Triggered sends and scheduled sends |
| Subscriber and Data Management | 26% | - Segmentation and list management - Data import and management - Data extensions and data relationships |
| Email Marketing Best Practices | 10% | - Deliverability principles - Permission and preference management - Compliance and regulations |
| Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
Northern Trail Outfitters は、データ ウェアハウスから毎晩ファイルを受け取り、複数のマーケティング プラットフォームでオプトアウトのコンプライアンスを維持しています。これらのファイルには、前日のオプトアウトの更新のみが含まれています。実行が失敗した場合は、コンプライアンスを維持するために手動で再実行する必要があります。
データのインポートが失敗した場合、どのように通知を受け取るべきですか?
Correct Answer: C 🗳️
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ノーザン トレイル アウトフィッターズはブランド ガイドラインを再設計しており、メールに確実にアクセスできるようにしたいと考えています。
アクセシビリティ基準を満たすために電子メール デザイナーが従うべきベスト プラクティスはどれですか?
Correct Answer: C 🗳️
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ノーザントレイルアウトフィッターズは、最近リコールされたアイテムを購入したすべての顧客にトランザクションメールを送信する必要があります。購読を解除した場合でも、該当する各顧客に電子メールを送信する必要があります。
この機能を提供するには、どのコンポーネントを構成する必要がありますか？
Correct Answer: B 🗳️
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顧客は、SalesforceContactオブジェクトを同期データソースとして使用します。彼らはさらに細分化するためにカスタムフィールドの同期を開始しました。
新しいフィールドをセグメント化できるようにするために、顧客はどの最初のステップを実行する必要がありますか？
Correct Answer: B 🗳️
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マーケティングチームは、データ拡張機能内のオーディエンスの10％に電子メールが送信されなかった理由のトラブルシューティングを行っています。ジョブIDの追跡を確認すると、0人のサブスクライバーが保留またはサブスクライブ解除されていることがわかります。
彼らはどの追加の問題を考慮する必要がありますか？
Correct Answer: C 🗳️
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