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Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
2. Email Message Design (13%)
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given an email message design, determine the correct use of Approvals.
- Given a customer scenario, recommend email design best practices to implement.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, create and customize an email message to meet a customer’s need.
- Given a scenario, know how to manage content needed to deploy a customerâs email campaign.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.
6. Tracking and Reporting (7%)
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
NEW QUESTION 46
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use?
- A. Send Email Activity
- B. Triggered Send
- C. Send Flow
- D. Send Throttling
Answer: D
NEW QUESTION 47
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. Journey Builder using a Random Split with three branches.
- B. Journey Builder using a Decision Split with three branches.
- C. Automation Studio with three separate Welcome automations.
- D. A series of A/В tests to determine the number of emails.
Answer: D
Explanation:
Explanation
NEW QUESTION 48
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non- loyalty members.
How should NTO build the email?
- A. Create multiple versions of the email for loyalty and non-loyalty members.
- B. Create a template-based email using dynamic content.
- C. Create a template and lock content in the template.
- D. Create dynamic content with a SQL Query activity.
Answer: B
Explanation:
Explanation
NEW QUESTION 49
NTO has the list of platinum members containing 50 thousand subscribers, and a lifetime member list, containing 20 thousand subscribers, 7 thousand subscribers in the lifetime member list also exist in the platinum member list, an email is being deployed to the platinum member but marketing team would now like to send the same email to the lifetime member list what feature should be use when sending the 2nd email to ensure that the7 thousand subscribers that exist on both list don't receive the same mail twice
- A. domain exclusion list
- B. exclusion script
- C. exclusion list
- D. separation list
Answer: C
NEW QUESTION 50
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers
- A. Number of clicks from mobile devices
- B. Images showing how the email rendered on different devices
- C. Performance data on the Overview tab
- D. Subscribers who click on a specific link
Answer: C,D
NEW QUESTION 51
If you don't have the option for offline tactics what could you consider? (Select 3)
- A. Promote content via social media that does not requires email registration to access
- B. Require email to create an account on website
- C. Registration with incentive on website
- D. Drive online loyalty program registration requiring email address
Answer: B,C,D
NEW QUESTION 52
A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
- A. Automation Studio
- B. Data Extract Activity
- C. Filter Activity
- D. Journey Builder
Answer: A
NEW QUESTION 53
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?
- A. Import Activity In Email Studio
- B. File Drop Entry Source in Journey Builder
- C. File Drop Starting Source in Automation Studio
- D. Triggered Email in Email Studio
Answer: C
NEW QUESTION 54
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?
- A. Create from New
- B. Create from Existing
- C. Create from Template
- D. Create from a Filtered Data Extension
Answer: B
NEW QUESTION 55
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
- A. File Drop Automation > Data Extract Activity > File Transfer Activity
- B. File Drop Automation > SQL Query Activity > File Transfer Activity
- C. Scheduled Automation > Data Extract Activity > File Transfer Activity
- D. Scheduled Automation > SQL Query Activity > File Transfer Activity
Answer: A
NEW QUESTION 56
How are the test audiences for an A/B test selected? (Choose 2)
- A. The testadministrator chooses which subscribers to place in each audience
- B. The system automatically uses 15% of the population for each audience
- C. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
- D. The system randomly places target subscribers into the selected audiences
Answer: C,D
NEW QUESTION 57
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers
- A. Use a clear "From" name that is easily recognized.
- B. Include a "Contact Us" link in the footer.
- C. Include a physical mailing address of the company.
- D. Use animated emojis in subject lines to draw the eye.
Answer: A,C
NEW QUESTION 58
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?
- A. Provides advanced content personalization
- B. Automates the template creation process
- C. Automates the flow of creating email messages
- D. Inserts responsive content based on the user's viewing device
Answer: A
NEW QUESTION 59
A 15 person management team wants to review test emails built in email studio prior to live deployment based on content that is personalized for them but it clearly noted as a test email what is the safest most effective way for a marketer to accomplish this task without the compromising email content.
- A. create a test data extension composed of the management team and test send to the test data extension
- B. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
- C. create a list composed of the management team prepare test to the subject and use the send flow to send email to the list.
- D. find each individual with subscriber preview and test send to each individual recipient
Answer: B
NEW QUESTION 60
What 3 options are available to create a template in the marketing cloud? (Choose 3)
- A. Mobile Template Editor
- B. Template Editor
- C. Content Builder
- D. Paste HTML
Answer: B,C,D
NEW QUESTION 61
How is Primary Key used?
- A. Primary Key prevents data from being overwritten in a data extension
- B. Primary Key identifies a row or a field in a data extension as unique
- C. Primary Key is the unique value to identify a subscriber
- D. Primary Key is used when defining a Send Relationship
Answer: A
NEW QUESTION 62
When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?
- A. Data Extension
- B. Data Views
- C. Lists
- D. Import Activity
Answer: C
NEW QUESTION 63
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
- A. A link to the sender's website
- B. Physical Mailing Address
- C. Any Mailing Address
- D. A way to Unsubscribe
Answer: B,D
NEW QUESTION 64
A marketer is completing a Send Preview based on a pre-deployment checklist.
What task is validated during the Send Preview?
- A. Ensure subscribers have not unsubscribed or are undeliverable.
- B. Ensure subscriber status at the time of send is Subscribed or Bounced.
- C. Identify phrases like "click here" or "Free!" that could be marked as spam.
- D. Confirm that each content area specified in the dynamic content rules exists.
Answer: D
Explanation:
Explanation
NEW QUESTION 65
NTO outfitters wants its email to renders mobile and desktop devices. NTO would like the emails to be responsive Which two technique should be used? Choose two answers
- A. html
- B. Include
- C. Request to display block on all images
- D. use a basic and thin template in content builder
Answer: A,D
NEW QUESTION 66
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