Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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The Microsoft evaluation MB-220 is 150-minute long if it contains labs and 130 minutes with no lab sessions and mainly consists of 40-60 questions. As a rule, there is no fixed number of items in the actual exam, which has led to no definite passing score. The only thing that one can comprehend about passing rates is that it is mandatory to score at least 70% of total marks to come up with flying colors in this evaluation. As far as language options are concerned, one can sit for such an exam in English only. The standard exam fee is $165 and should be paid towards the exam voucher, which is non-refundable and non-transferable.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Manage event webinars and waitlists - Set up event registration and sessions - Review marketing insights and analytics |
| Topic 2: Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Create and manage companies - Manage contact lifecycle and preferences - Import and deduplicate contacts |
| Topic 3: Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Configure email settings and delivery - Preview, test, and validate emails - Implement email Personalization and dynamic content |
| Topic 4: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Manage marketing users and teams - Configure marketing settings and org units - Set up marketing configurations |
| Topic 5: Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Implement lead scoring rules - Create and configure lead scoring models - Automate lead qualification and distribution |
| Topic 6: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Create and publish marketing forms - Configure form and page elements - Implement progressive profiling |
| Topic 7: Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Use segment insights - Build segment queries and filters |
| Topic 8: Create and Manage Customer Journeys | 15-20% | - Configure journey tiles and triggers - Analyze journey performance - Set up branching and conditions - Design and create customer journeys |
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