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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
B) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
C) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
D) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

2. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
B) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

3. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A) Select Workbook > Test.
B) Click the Render button.
C) Click the Preview button, which has the eye icon on it.
D) Click the Version Test button.

4. You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) You must delete the first row of the file before performing the import. Your file must contain actual data only.
B) In the field mapper screen, select the "Columns Already Included" check box.
C) In the import configuration, select the "First line contains column names" check box.
D) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

5. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must purchase Premium tracking in order to support link tracking in Responsys.
B) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
C) In the SMS campaign message designer, you must enable link tracking for the campaign.
D) In the SMS campaign message designer, enable conversion tracking.
E) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

Solutions: