Oracle Responsys Marketing Platform 2026 Implementation Professional : 1Z0-1032-26

Oracle 1Z0-1032-26 Actual PDF
  • Exam Code: 1Z0-1032-26
  • Exam Name: Oracle Responsys Marketing Platform 2026 Implementation Professional
  • Updated: Oct 09, 2026
  • Q & A: 74 Questions and Answers
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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Deliverability and Compliance- Email deliverability management
  • 1. Unsubscribe and preference handling
    • 2. Sender reputation management
      • 3. Spam compliance and regulations
        Topic 2: Audience Management- Data management and segmentation
        • 1. Segmentation rules and filters
          • 2. Profile lists and extensions
            • 3. Data imports and integrations
              Topic 3: Campaign Management- Campaign creation and configuration
              • 1. Email campaign setup
                • 2. Scheduling and activation
                  • 3. Multichannel campaign orchestration
                    Topic 4: Analytics and Reporting- Campaign performance analysis
                    • 1. Reports and dashboards
                      • 2. Email engagement metrics
                        • 3. A/B testing analysis
                          Topic 5: Automation and Orchestration- Marketing automation workflows
                          • 1. Event-based triggers
                            • 2. Program Designer usage
                              • 3. Journey optimization
                                Topic 6: Responsys Platform Overview- Core Architecture and Components
                                • 1. Responsys account structure
                                  • 2. Navigation and setup basics
                                    • 3. User roles and permissions
                                      Topic 7: Message Design and Content- Email and template design
                                      • 1. Content testing and validation
                                        • 2. Dynamic content and personalization
                                          • 3. Template creation and management

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            Question #1

                                            When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

                                            • A. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
                                            • B. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
                                            • C. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
                                            • D. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: D  🗳️

                                            Question #2

                                            Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
                                            How can you configure this in Responsys?

                                            • A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
                                            • B. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
                                            • C. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
                                            • D. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: D  🗳️

                                            Question #3

                                            You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
                                            What should you do to see this?

                                            • A. Select Workbook > Test.
                                            • B. Click the Render button.
                                            • C. Click the Preview button, which has the eye icon on it.
                                            • D. Click the Version Test button.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: C  🗳️

                                            Question #4

                                            You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
                                            What must you do to configure this file property?

                                            • A. You must delete the first row of the file before performing the import. Your file must contain actual data only.
                                            • B. In the field mapper screen, select the "Columns Already Included" check box.
                                            • C. In the import configuration, select the "First line contains column names" check box.
                                            • D. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: A  🗳️

                                            Question #5

                                            You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
                                            Which four steps should you perform to make this possible? (Choose four.)

                                            • A. You must purchase Premium tracking in order to support link tracking in Responsys.
                                            • B. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
                                            • C. In the SMS campaign message designer, you must enable link tracking for the campaign.
                                            • D. In the SMS campaign message designer, enable conversion tracking.
                                            • E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
                                            Reveal Solution  Discussion  0

                                            Correct Answer: B,C,D,E  🗳️

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